Stationery chain four operating advantages

July 11, 2017 | tags customized stationery manufacturer  customized stationery  Disney stationery   | views
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 Stationery chain four operating advantages

 
"Who has the channel advantage, who won the market" In the era of the king of the channel, which has become the truth. The importance of channel construction has been more and more attention by stationery enterprises or stationery manufacturers.
 
However, the traditional marketing model, such as franchise, direct marketing, etc., in the former stationery market competition, has gradually lost its advantage. Such as high operating costs, poor information, can not achieve a high degree of unity of the brand image and many other issues, restricting the development of stationery enterprises. In this case, many stationery brands in thinking, to explore a more suitable for the market and enterprise channel construction model, to complete the development and expansion of the enterprise mission. Then the stationery supplies chain business naturally have certain advantages.
 
Done stationery agents are aware of, because the agent of the brand single, single product line, the choice of little room, there are drawbacks. The use of chain sales model, then multi-brand, rich product line to make up, but also to enhance the profitability of the chain. Stationery chain to the form of a one-stop store, the collection of major brands, in the product line with a variety of writing tools, office supplies, painting supplies, file management series, rich stationery series allows consumers to reduce consumption choice time And energy. In addition, this scale of operation, can reduce the cost of business operators to expand the profit margins.
 
Franchise stores or agents in the terminal implementation, always because of various reasons, leading to brand image is not uniform, which for brand building, is a fatal blow. The image of the chain is based on the store's brand, the store's brand to promote the development of brand image. In this case, the stationery business brand image, the responsibility of the focus will be transferred from the enterprise to the terminal body. In the store image under the pull, focus on resource advantages, can form a scale effect, driven by the development of enterprises and channels.
 
Stationery management often in the semester because it can not get the goods, leaving the profits; off-season, because the backlog of goods, resulting in a large number of stocks, to the cash flow caused difficulties, which is the existence of many stationery shop problem. If the chain mode of operation, in the procurement, with centralized procurement and scientific logistics and distribution, to ensure timely delivery of goods in place. In general, if the chain mode of operation, will set up their own logistics and distribution center, which will completely change the season to get the goods situation, therefore, to ensure the steady development of the terminal.
 
The emergence of chain form, breaking the previous waste of resources, the kind of disorder, destructive competition, and a sales platform, a collection of various brands, the integration of resources to focus on the advantages of resources to capture the market. This is a planned, unified, intensive mode of operation, on the one hand can reduce the cost of operation, so that the price of stationery products have a competitive advantage. On the other hand, a high degree of unified management, but also with the least resources to maximize the brand image.
 
 
 

 




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